The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day.
The Associated Press seeks a Product Analyst for AP News based in New York City. We are a hybrid environment on site three days a week.
About the Role
As a Product Analyst, you will help shape how AP News uses data to improve its digital products and user experience. You will analyze how users discover, navigate and engage across web and app experiences, and turn those findings into clear, actionable recommendations that inform product strategy, experimentation and long-term growth. This role is well suited for someone who combines strong technical analytics skills with product instinct and can communicate effectively with both technical and non-technical stakeholders.
What You'll Do:
Generate Product and User Insights
Design and build repeatable analyses and dashboards using BigQuery, Looker Enterprise and Hex to surface patterns in user behavior, feature adoption, engagement and conversion across APNews.com and the AP app
Analyze user journeys, funnels and retention trends to identify opportunities to improve engagement, loyalty and product performance
Support tracking implementation in Google Analytics 4 and Google Tag Manager to ensure the right data is captured to answer critical product and business questions
Translate Data Into Strategic Recommendations
Translate complex product and user data into clear recommendations that inform product roadmaps, business priorities and monetization decisions
Identify strategic opportunities in user journeys, feature design and engagement funnels to deepen loyalty and improve user experience
Evaluate product experiments and A/B tests to measure impact on engagement, retention and revenue-related metrics
Distill findings into actionable plans and partner with product managers, editors and engineers to turn analysis into measurable outcomes
Partner Across the Organization
Build trusted relationships across product, editorial and technical teams to understand business questions and translate them into analytical work
Collaborate with data engineering and product development teams to ensure data infrastructure and instrumentation support decision-making
Communicate findings clearly and persuasively to stakeholders with different levels of technical fluency, from cross-functional partners to senior leadership
Who You Are:
3+ years of professional experience in digital product analytics, growth analytics, user analytics or a related analytical role
Strong command of SQL and working knowledge of Python or R for querying large datasets, identifying trends and building repeatable analyses
Hands-on experience with analytics and visualization tools such as BigQuery, Hex and Looker Enterprise
Experience with Google Analytics 4 and Google Tag Manager, including event tracking and measurement strategy
Demonstrated ability to analyze user behavior, product performance and engagement trends and turn those findings into actionable business recommendations
Experience working with product managers, engineers and non-technical stakeholders in a cross-functional environment
Strong communication skills, including the ability to explain technical findings clearly, distill insights into action and influence decisions with varied audiences
Curiosity, sound judgment and comfort working through open-ended questions with a practical, collaborative approach
What will set you apart:
Experience in digital publishing, media or content-driven products
Background working with BigQuery or other large-scale data warehousing platforms
Familiarity with content recommendation systems or personalization strategies
Experience with experimental design and A/B testing platforms
Location:
AP News based in New York City. We are a hybrid environment on site three days a week.
Why join us:
The anticipated salary range for this position is $103,000 – 128,000 , based on a candidate’s skills, qualifications and location. The Associated Press offers comprehensive benefits, which include:
AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability, status as a veteran, or other characteristic protected by law.
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